Why diversification cannot reach it, which is structural rather than a finding about how markets have behaved. Diversification works by combining holdings whose fortunes are not the same, so that one going badly is offset by others going well. That requires the reasons for their movements to be independent. When the reason is shared, meaning a recession, a broad reassessment of prices, a change in the level of interest rates, the offsetting never occurs, because every holding is responding to the same input. Adding a five-hundredth stock to a portfolio of four hundred and ninety-nine removes almost nothing, not because the count is high but because what is left after the first several dozen holdings is the common factor, and no quantity of the same market dilutes it.
It is the risk investors are paid for, and that framing changes what to do about it. A risk that can be removed for free earns no compensation, which is why concentration in a single company is described as uncompensated. Market risk cannot be removed by anyone, so bearing it is what the long-run return on owning assets is payment for. That makes it a thing to size rather than a thing to eliminate. The instruments for sizing it are the asset mix, meaning how much is in stocks at all, and the time horizon, meaning how long the money can stay invested through a decline. Adding holdings is not one of them, and a portfolio that keeps adding funds in the hope of reducing it is answering the wrong question.
Bonds have their own, and it is the version most often overlooked. A portfolio of forty different corporate bonds has diversified away a great deal of credit risk, and has done nothing at all about interest rates. When yields rise, all forty fall together, because the discount rate applied to future payments is exactly the kind of shared factor diversification cannot touch. In the same way, a portfolio of thirty municipal issuers still carries the risk of a broad change in the tax treatment of municipal interest. Each asset class has a common factor of its own, which is why holding more than one asset class, rather than more securities within one, is the only structural response available.
It is not the same as volatility, and not the same as sequence risk. Volatility measures how much a price moves in both directions, which is a statistic rather than a definition of harm. Market risk is the chance that returns are poor overall. Sequence of returns risk is the chance that adequate returns arrive in a damaging order for someone who is withdrawing money. A retiree can be hurt badly by the third while the first and second look ordinary, which is why the three are managed with different tools.
What is left when it cannot be diversified. Three responses exist and none of them is diversification. Reduce the exposure by holding less of the asset class, which lowers expected return in the same motion. Extend the horizon, so a decline has time to be recovered from, which is available only to money that is genuinely not needed soon. Or arrange spending so that a decline does not force a sale, which is what an emergency fund and a cash reserve inside a retirement portfolio are for.