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Frequently asked questions

Short, straight answers about advice-only planning, working with an advisor, and how AdviceOnly is set up. Can't find what you need? Reach us on the contact page.

For clients

Working with a fee-only, advice-only advisor.

What questions can financial planners help with?

Financial advisors can help with a wide range of services, depending on their areas of expertise and the needs of the types of clients that they work with. Some examples include advice on budgeting, retirement planning, tax strategies, debt management, insurance, estate planning, investing, and much more.

Some financial planners work on an hourly basis, answering specific questions within a narrow topic area. Others work with clients in a more proactive and wide-ranging approach, covering a long list of topics related to all different parts of your financial life and revisiting them all from time to time.

What does it mean to be “Advice-Only”?

The far majority of financial advisors sell some form of financial products (insurance/annuities/loans/mutual funds/etc) and/or manage clients’ investments accounts as part of their services. The general term “Advice-Only” (as opposed to our firm’s name AdviceOnly) refers to financial advisors who only offer financial advice to clients. An advice-only financial advisor works directly with the client to answer their financial questions, and is only paid directly by the client. No financial products for sale, and no investment management services available to offer. This removes a wide range of conflicts of interest that could influence the advice given, and allows financial advisors to work with clients who possibly wouldn’t otherwise have access to them.

What’s the difference between “Advice-Only”, “Fee-Only”, and “Fee-Based” financial advisors?

Advice-Only means that financial planning advice is the only thing offered to clients.

Fee-Only means that a financial advisor is paid directly by the client, rather than through commissions for product sales. They often, but don’t always, offer investment management services in addition to financial planning advice.

Fee-Based means that a financial advisor receives both payments from clients and commissions for product sales.

How do I find the right financial advisor for me?

Short answer — consider how much overlap you and your personal situation have with the types of clients that they work with, their experience and qualifications, the services they offer, and the business model they operate under.

You can find a much more detailed answer in our guide to hiring a financial advisor.

How much does it cost to work with an AdviceOnly financial advisor?

Each member of AdviceOnly sets their own prices depending on their qualifications, experience, scope of services, the types of clients that they work with, and other factors. You can generally expect most well-qualified financial advisors (at AdviceOnly or elsewhere) to charge anywhere from $100 to $500 per hour. Any financial advisor you’re considering working with should be transparent about the services that you’ll receive and the amount you’ll pay for their help (directly or indirectly).

Are financial advisors only for rich people?

Absolutely not! It’s a common and incredibly harmful misconception that only wealthy people can hire (or would benefit from hiring) a financial advisor. Some advisors offer services that are suitable for wealthier clients, and others offer services that make more sense for clients who don’t have as much money. Part of the reason for this misconception is the longstanding industry approach of charging clients based on a percentage of their investment accounts, which lends itself to focusing on wealthier clients. But it doesn’t have to be that way, and proving that is one of the reasons that AdviceOnly was founded.

Are there any other hidden fees or additional costs to hire an AdviceOnly financial advisor?

No. Every financial advisor at AdviceOnly gives a specific price quote to every client, and every client receives an invoice describing the charges and services. We do not have any additional hidden costs, or use financial planning services as an introduction to upcharge or cross-sell anything else, or receive commissions from third parties when clients follow recommendations to buy certain financial products.

How do I contact an AdviceOnly financial advisor that I’m interested in working with?

You can find contact info and a scheduling link for each financial advisor on our Find an Advisor page.

For advisors

Joining AdviceOnly as a member advisor.

What benefits are included with AdviceOnly membership?

AdviceOnly offers a wide range of member benefits including compliance services, administrative and billing support, marketing support, tech stack, E&O insurance, community, XYPN Emerald membership, continuity planning, discounts from a range of external partners, and more. Rather than making it easier to start your own RIA, we help you avoid the need to in the first place! See this page for details.

What percentage of revenue do AdviceOnly members keep?

AdviceOnly members keep 100% of the revenue that they earn from working with their clients, net of payment processing fees and our flat membership fee. No more percentage grid rates, salary negotiations, or commission clawbacks.

What services can AdviceOnly members provide to clients?

Short answer: whatever financial planning services you want to, for any type of client that you want to, as long as they make sense given your qualifications/interests and the needs of the client. Our ADV and client agreement each allow for services across a broad range of topic areas. But AdviceOnly members are not permitted to 1) sell any type of financial products for commissions, 2) engage in an Outside Business Activity that could influence the advice given to clients, or 3) offer investment management services (here or through any other firm).

AdviceOnly members can work with clients on an hourly basis or in an ongoing service model with recurring revenue.

What’s the process to apply to become an AdviceOnly member?

All potential members must go through our application and interview process to make sure that we’re a good fit in both directions. This includes a review of the potential member’s experience, qualifications, regulatory disclosures, intended approach to working with clients, and likelihood of being able to succeed with this model. See details on our “Become an AdviceOnly Advisor” page.

Who “owns” the client relationships for AdviceOnly financial advisors?

We believe that clients should always be free to choose any financial advisor they want to work with. To the extent that anybody can “own” a client in this business, our members own the relationship 100% from the beginning. We don’t hold client data hostage, send aggressive letters from our attorneys, impose noncompete clauses, or prohibit members from notifying clients of departures. AdviceOnly will always be as easy as we can possibly make it to join or to leave, depending on the needs of the advisors.

Are AdviceOnly members employees or independent contractors of the firm?

AdviceOnly members are independent contractors, and operate as IARs of AdviceOnly as the RIA.

Can AdviceOnly members operate under a DBA using their own brand name?

Yep! Members can choose to use the AdviceOnly brand with clients, or to use their own.

Why would an advisor join AdviceOnly instead of starting their own RIA?

Building a practice with the support of AdviceOnly comes with a community of like-minded advisors, far simpler compliance obligations, various forms of administrative support, a huge jump on building your tech stack, potential leads through our “Find an Advisor” profiles, XYPN Emerald membership, and (in many cases) lower costs than going solo. It also makes it far easier to focus on helping clients and doing the financial planning work that leads most of us to join this profession in the first place, rather than spending too much time with business and administrative overhead tasks (which also aren’t billable hours). Operating under the same RIA, rather than a loosely affiliated group of independent RIAs, also means that we can do much more for members in areas like continuity planning or administrative support.

See the “Become an AdviceOnly Advisor” page for more details on member benefits.

How much does it cost to join AdviceOnly?

The current membership fee is $18,000 per year, paid monthly, and includes all member benefits. Most financial advisors are paying far higher costs (directly or indirectly) to run their own RIA or work under other traditional structures at other firms.

About AdviceOnly

About the firm and how it works.

What is AdviceOnly.com?

AdviceOnly is a support platform for financial advisors who provide financial planning services on an “advice-only” basis without selling financial products for commissions or managing investments. Our mission is to provide advisors with everything needed to serve clients seeking professional financial advice without the operational complexities, costs, and conflicts of interest related to product sales or investment management.

Is AdviceOnly a Registered Investment Advisor (RIA)?

Yes! Advice Only, PBC is a Registered Investment Advisor (CRD 334039) even though none of our advisors manage investments. This allows our advisors to give personalized financial and investment advice in full compliance with the law. Being set up as an RIA also allows us to do far more for our member advisors than we could as a loosely affiliated network of independent RIAs, such as continuity planning, E&O insurance, and administrative support.

What is a Public Benefit Corporation, and why is AdviceOnly set up as one?

A Public Benefit Corporation (PBC) is a type of for-profit corporation that includes a legally defined social or environmental mission in addition to the traditional goal of maximizing shareholder value. Unlike standard corporations, PBCs are required by law to balance the interests of shareholders, the public benefit stated in their charter, and other stakeholders, such as employees, customers, and the community.

AdviceOnly was organized as a PBC in order to help promote transparency, accountability, and focus on the mission stated in our founding documents to “broaden access to competent and ethical financial advice.”

You can find out more details on our Public Benefit Corporation page.

Who is eligible to become an AdviceOnly member?

All potential members must 1) be approved through our application process to review their qualifications, experience, and professional credentials, and 2) sign our membership agreement which includes our Code of Ethics, Fiduciary Oath, Compliance Manual, and other requirements.

You can find more details about our membership standards on the For Advisors page.

Are all AdviceOnly financial advisors fiduciaries?

Yes. This is an unfortunately complicated topic, though, and there are many different meanings of the word fiduciary so sometimes it’s hard for consumers to tell the difference. As Investment Advisor Representatives (IARs) of a Registered Investment Advisor (RIA), all of our members are legally bound to act in a fiduciary role at all times.

Aside from the legal requirements that come with working at an RIA, AdviceOnly members are also required to sign our own (more strict and clearly defined) fiduciary oath that they can be removed from our firm for violating. Many of our members also voluntarily agree to the fiduciary standards of other organizations, such as the Certified Financial Planner Board of Standards or the XY Planning Network.

Do AdviceOnly financial advisors provide hourly services?

All AdviceOnly members have the option to provide services by the hour, and many of them do. Check out their individual profile pages on our Find an Advisor page.

Do AdviceOnly financial advisors provide ongoing services?

All AdviceOnly members have the option to provide broader financial planning services on an ongoing basis, and many of them do. Check out their individual profile pages on our Find an Advisor page.

Who is behind AdviceOnly?

Steven Fox, CFP®, EA is the founder of AdviceOnly.

We are not backed by any venture capital, private equity, mega corporations, or any other organization with misaligned interests.

You can learn more about him here.

How do I contact the team at AdviceOnly?

If you’re considering working with one of our financial advisors, you can find their contact information on their profile on the Find an Advisor page.

For all other purposes, please see our Contact page.

Still have questions?

The best answers come from a real conversation. Find an advisor who fits your situation, or reach out and we'll point you in the right direction.